General presentation

The Business Analytics Methods (BAM) track is designed for quantitatively minded ESSEC students who want to apply their analytical skills to guide business decisions in their professional career. 

Why choose the BAM track?

Business decisions are becoming increasingly complex: companies must consider more data, products, customer segments, operational constraints and competing objectives. The BAM track prepares students to combine managerial skills with rigorous quantitative techniques to optimize decision-making in areas such as planning, resource allocation and pricing. 

The track is designed to give future managers and consultants the technical foundation to reason quantitatively and communicate with specialists, while also preparing students for roles as business analysts and data scientists. Its curriculum covers decision analysis, data analytics, econometrics, quantitative risk management and a selection of electives.